Market research is the process of ascertaining the viability of a new service or product through research conducted directly with potential customers. This permits a company to discover the target market and get opinions and feedback from consumers about their interest in the product or service.
Market research is essential to a company who intends to start their business in a new industry or country, as it tests the viability of its product and determines the feasibility of a business before committing substantial resources to the venture. If the research produces positive results, the business can proceed confidently with the business plan or make adjustments to improve the product.
What ForBis Can Do For You
Domestic (Singapore) & Foreign Market Research
We work closely with established domestic and foreign partners to do market research.
The pursuit of firsthand information on the target market and its customers.
Utilising current data and public records that we currently have.
Market Entry Report
Demand testing, Market entry strategy, Market Risk Assessment
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